The new product helps brands transition to the privacy-focused era by building predictive audiences seamlessly and translating pre-defined cookie-based audiences, including advertiser 1st party data, to new segments that do not rely on cookie technologies. Teads’ Cookieless Translator will enable Omnicom Media Group planners and programmatic buyers to discover actionable insights for clients and build custom audiences that do not require cookies for activation. (NYSE: OMC) and Teads, the global digital ad distribution platform announced the launch of a first-to-market tool aimed at helping marketers easily activate media targeting strategies in cookieless environments, while preserving consumer privacy. Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. The first of Ozone Outcomes to be tested will be a Cost Per Completed View (CPCV) measure – a guarantee that ensures MG OMD’s clients only pay for video adverts viewed in full, with all views independently verified. This trial represents the first launch for Ozone Outcomes a programme of actionable metrics designed to deliver the business results that advertisers and agencies are increasingly demanding. MG OMD will run the outcomes test across Ozone’s ‘Premium Only Video’ inventory – the platform’s outstream offering that ensures any brand’s video campaign only ever appears on the quality websites that form the publisher alliance. The Ozone Project has struck a test partnership with MG OMD. In testing, the bot improved booking speed and accuracy by up to 50%. Built in-house, ABACUS (Automated Bot for Amendments to Campaigns and Uploads) uses a bespoke technology platform that processes and verifies vital campaign details overnight, to ensure scheduled media plans are correct and efficient. Using intelligent automation called Robotic Process Automation (RPA), this first iteration of the bot is able to book and edit digital and print media campaigns on a daily basis. Starcom claims to be the first UK agency to develop and implement an automated media booking bot.
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